CREATIVITY

EXPERTISE

storythinking

ABOUT

Storythinking is a framework for founders who want clarity and meaning. It’s the internal process of recognizing patterns in your life and turning them into identity, belief, and direction for your business.

strategic clarity

·

reduced misalignment

·

higher-quality decisions

·

brand cohesion

·

strategic clarity · reduced misalignment · higher-quality decisions · brand cohesion ·

5 lines of Storythinking

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Pattern

    What keeps repeating in your work and life. Think tension and inner conflict.

  • Meaning

    What you assume about growth, visibility, and value.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Belief

    What you assume about growth, visibility, and value.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Identity

    Who you are becoming in this chapter.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Direction

    Strategy, positioning, pricing, and execution.


Most founders skip the first four and overwork the fifth. That is why growth feels unstable.

storythinking ➔ storytelling ➔

storythinking ➔ storytelling ➔

why Storythinking works

Clarity reduces friction. Aligned positioning increases trust.

Conviction stabilizes growth.

When founders see the pattern underneath their business, they gain authorship.

Authorship changes decisions.

LET’S GET STARTED

make decisions from identity not urgency